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14e Identity & Packaging cover image

Kati Forner Design

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July 03, 2021

Mindsparkle Mag

14e Identity & Packaging

It's been a long time since we showcased a cosmetic packaging project. So, if you were missing the tiny bottles and boxes, this design post will bring you back some joy. Today we're presenting Kati Forner Design's make-up foundation 14e identity & packaging.

Cleanness and calmness are the two main characteristics of a beauty routine. Indeed, 14e's branding evokes those sensations too. The make-up products are lively presented in an overall soft-colored atmosphere, and an aloe vera appears too, as the plant is their base component. The same occurs with the label, where aloe's leaves feature the background's main image in a lighter tone than the general color. The project's color choice is utterly delightful and is worth saving for future inspiration. What's also cool about the label is that it is shorter in length than the container, leaving the make-up's tone at sight. We know the importance of having the correct foundation we can correlate this to having a proper visual identity that represents everything the brand values. We are enthusiastic about this project's beauty and its color combination between the packaging and its interior, lip balm, foundation, and sheer tint. Virtual applause for this identity and branding design.

Kati Forner Design brings a minimalist elegance to comprehensive branding, including print collateral, packaging, and interactive. They value building relationships of trust with clients and creative talents. They take a bespoke approach to each project, working in small-scale, customized teams to best meet client and project needs. Elegant, minimalist aesthetic and timeless style is what characterizes Kati's work.

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