Mindsparkle*

LOCO Studio - Artem Petrovsky, Еvgenia Petrovskaya

N/A

DATE

January 29, 2018

EDITOR

Mindsparkle Mag

Nord Stream Moving Packaging

NORD STREAM is a line of preserved foods offering five different flavour varieties: sardine, smoked mussels, crab, octopus, squid. Its unique branding and packaging design, designed by LOCO Studio, stands out for its interactivity and responsiveness.

'Each package in the line is distinguished from others with its graphic and colour identification. While creating the concept, we came up with the idea that communication of the product with its potential customer should be done with the help of the hidden animation, which is based on the work of the moiré pattern. The picture which is on the top of the package starts moving when you open the package. It impresses and involves a customer into the process of communication with the product.'

Creator: LOCO Studio - Artem Petrovsky, Еvgenia Petrovskaya

Artem Petrovsky brand identity branding design design graphic design graphic design interactive logo logo mindsparkle mag mindsparkle mag modern modern packaging packaging visual identity visual identity