Mindsparkle*

Mildred & Duck

N/A

DATE

May 23, 2018

EDITOR

Mindsparkle Mag

Georgie Boy

Beautiful brand identity by Mildred & Duck, a Melbourne based studio, for Georgie Boy, also in Australia.

Georgie Boy is a Melbourne-based floral studio led by Gina Lasker. Mildred & Duck created a wordmark and subsequent visual identity to celebrate the spacial thinking with which Georgie Boy approach their work; the resulting identity can be viewed and appreciated from all angles in much the same way as the floral installations Georgie Boy creates. Inspired by Gina’s appreciation for the diversity and unique qualities of all plant life, the studio created a pattern based on electron microscope slides of plant cells which was then copper foiled onto the business cards as a counterpoint to the otherwise type-driven identity.