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Cheese Helsinki
N/AMay 17, 2021
Mindsparkle Mag
YSUB (literally the opposite of busy) is a creative beverage company from Helsinki, Finland, and the first Scandinavian CBD beverage brand designed by Cheese Helsinki . Their innovative Zen Drink is full of calm and focus.
YSUB is helping modern-day hyperactive go-getters to to reach more Zen moments in their everyday lives. The whole brand design project started with the idea of bringing together the Scandinavian tools for happiness and combining them with the life balance of Zen.
The goal was to create a wholesome brand where all the parts from packaging (design, size, material) to all the visual brand elements would create a platform to inspire people to find those everyday Zen moments in Scandinavian ways.
Creator: Cheese Helsinki
