Mindsparkle*

Serviceplan Innovation + Raw Materials

N/A

DATE

March 13, 2024

EDITOR

Mindsparkle Mag

855-HOW-TO-QUIT

855-HOW-TO-QUIT is an innovative approach designed by

Serviceplan Innovation

+NYC-based studio

.to help those struggling with addiction. Its a helpline to reach out to people in the most critical moment when they have a pill in their hand. In the US, every pill comes with a unique identifier imprinted, such as OP for oxycodone, IP33 for codeine, or C for fentanyl. The helpline uses the familiar dial pad mechanic where each letter corresponds to a number, to turn the opioid pill codes into phone extensions: OP is dialed as 67, IP33 as 4733, C as 2. Each extension connects the caller with a different person who managed to quit that very pill.

Creator: Serviceplan Innovation + Raw Materials

addiction brand branding corporate design drug how identity opiods quit Serviceplan to

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