AAGO

Based in Mexico City, AAGO is a digital investment company whose lateral thinking and foresight are shifting the financial space. Blok was in charge of representing AAGO's identity — unique elasticity and agility through its fluid movement and clarity, highlighting the company’s visionary impetus of always pushing further. The design is a bold-typography-based logo that reconfigures itself to fit in business cards and fit the company identity brief. Plus, there is a line that breaks and changes position, like AAGO in the financial business. Blok created a neutral color palette adding a pale green tone that gives a vivid imprint to the project making it stand out among other companies in the field.

Blok is a design studio specializing in brand identities and experiences, packaging, exhibit design, installations, and editorial design. By collaborating with highly talented thinkers from around the world, taking on initiatives that blend cultural awareness, a love of art, and humanity to advance society and business alike. Believing in the power of ideas, we also develop our projects, including designing and publishing books and producing products