Today we're showcasing a design post with a cinematographic approach. We bring to you A’ddict. It's a fragrance brand based on the movie Perfume. Set in 18th century Paris, the story of a man with an impeccable sense of smell takes a dark turn when his latest fragrance creation leads to murder. A’ddict applied the movie’s story to the product itself with a fresh and concrete concept, and SEUNG AH Lee added depth and emphasized brand identity.

A’dddict’s main product is a solid perfume that can blend with the user’s natural scent, resulting in a unique one. Since it steers as a base, it has a clear appeal that it can be used with A’dddict’s liquid perfume for long-lasting and layered accordingly to the user’s mood. The most characteristic feature of this design is its typographic logo and the art direction. The serif type chosen gives a dramatic effect to the overall project's aesthetic. Currently, A’dddict doesn’t have any graphic elements to feel the concept of the movie Perfume. But it's attracting customers' attention, thanks to its stimulating content. The designer reestablished brand identities, such as A’ddict’s brand essence, concept, and slogan, by carefully looking into A’ddicts’s initial plan and looking at brand values to find a solution accordingly. Plus, he added additional elements that can convey the brand’s identity scent and layering product appeal.

All in all, we're fascinated by the bold concept Lee came up with, his attention to detail, and the product's positioning in the set, just stunning. The art direction is the protagonist of his work. If you haven't watched the movie, this is our invitation to do so. We promise if you scroll down, we won't spoil the film.