Mindsparkle*

Helena Baltazar

N/A

DATE

October 29, 2020

EDITOR

Mindsparkle Mag

Adobe After Effects ID

Helena Baltazar was invited to collaborate with Adobe Inc. to create the new ID for Adobe After Effects. The briefing was pretty clear - Adobe was looking for a strong picture able to mix movement with typing and color.

Throught vibrant colours and a modern typography the designer moved on into an human and urban concept named “Street Dance”. The result was a striking and modern visual system, where colors and typography are combined to give this desired effect of movement highly associated with Adobe After Effects.