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Aggie cover image

PG Brand Reforming

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December 22, 2021

Mindsparkle Mag

Aggie

Back with cosmetic and makeup brandings, we're showcasing Aggie's brand design by PG Brand Reforming. The company aims for women to continue being authentic despite their age. It encourages them to continue living actively: doing sports, partying, and traveling. The key message of the brand's visual identity: elegance, confidence, aesthetics, and beauty.

At first, PG creative team came up with a sophisticated and minimalistic style. Even though they went for a simple and laconic logo, the overall aesthetic is sublime. Its rich color palette is what we got us first, and it's a high-quality product. What makes Aggie's products stand out is its sparkly surface. Designers have made a wise decision when choosing the holographic material present in boxes and tubes of cream. The font chosen for the logo overlays with the product's name, and the layering allows the packaging to have an ultra-clean front design.  

All in all, we are in love with Aggie's branding and packaging aesthetic. Plus, it's a kind message for women to keep doing what they love no matter what their age is super kind and positive :) Let's spread those happy thoughts and attitudes. 

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