Mindsparkle*

Angus MacPherson

N/A

DATE

June 21, 2023

EDITOR

Mindsparkle Mag

AI & The Creative Industry

Are we on the precipice of creative oblivion or unlimited creative abundance? In June 2023 a panel of 4 speakers will discuss their practice in the time of generative AI, how their work has changed and what they see on the horizon.Decisive Agents is a content platform that tells the boldest stories about the future of Artificial Intelligence. This case study shows the event brand a social promotion. The branding is built around a custom typeface called Data Matrix. Angus MacPherson used glitchy digital type, forced 3D and lots of motion design to communicate AI's speed and shape-shifting quality in the creative consciousness.