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Alphabet Design Agency
N/ADecember 30, 2020
Mindsparkle Mag
Alphabet Design Agency designed Harvey Nichols Food Store Packaging - an unused pitch work that they created a while ago for Iconic British Luxury Department Store Harvey Nichols.
They were invited by the Harvey Nichols marketing team to reinvent their widely recognised Food Store packaging range. Although their food packaging was iconic, unfortunately, trends shift and as it hadn’t been changed for over 20 years, it was time for a refresh.
The task was to update the entire food range; From Chocolate and Party Snacks to Preserves and Christmas Ranges. The ranges needed to feel cohesive, yet unique and most importantly iconically ‘Harvey Nics’.
Creator: Alphabet Design Agency
