Algo, the data-visualization studio specializing in video automation, just launched their Video Automation API. It allows clients to scale video creation to millions of videos per day, with server-side rendering.

The Algo API (https://algo.tv/api) is like the magic wand for creating videos within apps. It can generate a unique video for every one of your users, making each one of them feel special, like in popular Wrapped campaigns such as Spotify Wrapped.

The process is simple: first, team up with the Algo team to craft your personalized video template. Then, fire off requests to their super-fast server-less infrastructure, and that’s it! Videos arrive in a flash, wherever you want them.

This API isn't just a one-size-fits-all deal. It can be customized to fit the project's exact needs. It outputs videos in multiple file formats: MP4, GIF, MXF, and even Lottie JSONs (with audio). Plus, they throw in other AI tech to level up your video campaign with generative AI and machine learning in just a single call.

The webpage presenting the API is a wild mix of brutalist 3D shapes (made in Spline), the biggest buttons you’ve probably ever seen and an interactive tester that lets you try the API without writing code.

Creating a Wrapped end-of-year campaign by rendering thousands of videos in batch or launching a video whenever a user requests it — seems now easier than ever.

Algo.tv is an international design studio with a focus on motion design, data visualization and video automation, specialized in building dashboards that turn data into videos, at scale. They work with innovative startups, NGOs as well as big companies such as Bloomberg, The New York Times, Ferrero and Doctors without Borders.