Nordic aesthetics strike back circa ten years ago, and since then, it's been on every interior design magazine. These last few years, the industrial style competitor stood out, giving some battle back. Today, we're showcasing a branding design that applies all that we've seen for interior design in a visual identity crafted by Studio8585. Alium is a multifaceted art gallery in Copenhagen that blurs the differences between art, design, and interiors. 

The gallery showcases a curated selection of rotating original artworks and unique objects, delves deeper into the story of the pieces and the artists behind them, and breaks down the barriers between home living and conceptual artistry. From the name, which in Latin means different, or unlike others, to the brand's strategy, visual identity, and various applications, designers worked with and espoused that hybrid nature of their concept. Drawing inspiration from the Scandinavian way of life, the identity employs simplicity and tactility, rooted in the craftsmanship in interiors and art. The natural color palette, materials, and obsessive attention to detail reflect the brand's timeless approach. That is coupled with poetic use of typography, artworks, and print production, emphasizing the importance of aesthetics for the quality of living. 

Additional credits Art Director: Mario Depicolzuane Designer: Benja Pavlin Created in collaboration with STRØM