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Chao-Yi Wang

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July 15, 2020

Mindsparkle Mag

alluria

Chao-Yi Wang designed alluria. alluria is the goddess of seduction, she is elegant, sexy, intelligent and independent. Even though no man can resist anything about her, she does not need no men.

alluria is a fragrance designed for mature and confident women around the age of 25 to 45. The name came from the word allure with a twist of a female name. The word alludes to women who are so confident and beautiful that people around her just can resist loving them, like a goddess. So, the designer thought of a bottle with a streamlined shape to represent the feminine charm, the silk-like layers gently wrapping around to express the elegant and majestic aesthetic.

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