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From Form
N/ANovember 22, 2023
Mindsparkle Mag
During Amsterdam Museum Night, more than 60 museums will open their doors at night. For 3 years in a row, From Form created their campaign that captures the rich and diverse programming of the capital’s iconic event. The campaign aims to lower the threshold for young Amsterdam residents to visit museums and experience art in a playful and approachable way. To celebrate the event’s great versatility, the studio focused on its details – literally. Equipped with two photo cameras, From Form explored Amsterdam’s museums, capturing thousands of close-ups of its art, interiors, and facades. These fragments, flashes and details of museums, people, art and the city together formed a series of rich & rhythmic collages.
Creator: From Form
