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Andrey Yarden - Branding cover image

Kevin Campean

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January 25, 2020

Mindsparkle Mag

Andrey Yarden - Branding

Kevin Campean designed Andrey Yarden - Branding. Minimalistic design and high attention to detail are married with Andrey’s own experiences of the world producing simple yet conceptual pieces, each with their own unique story. The use of surfaces and textures are a trademark of any Andrey Yarden piece and reveal hidden detail the closer you study each and every design.

Alpha and Omega (Α – Ω) are the first and last letters of the Greek alphabet, which symbolizes the beginning and the end, in other way, totality. Between these two characters lies the story – our history and future, our individual journey. This is exactly how the designer felt when he studied Andrey’s work for the first time. Each of his pieces has an individual character, an underlying story, its own personal mystery. Perfectly composed yet never fully told. This is the mere essence of Andrey Yarden.

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