Mindsparkle*

Annice Branding cover image

Marina Goni

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February 26, 2018

Mindsparkle Mag

Annice Branding

Marina Goni designed the brand identity for Annice, a children's fashion brand inspired by the values of minimalism and quality. The team behind Annice comes from the world of architecture, which is why its designs are centred around volume and precise geometric structure. 'Simple designs but full of subtle details - one bow, one button, one fold… and it's just these small elements that we represent the logotype. An 'A' that folds, with a bow, being a buttonhole at the same time. Soft colours and paper planes are used as a common thread to create a contemporary brand that's timeless and chic.'

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