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SDCO Partners
N/AApril 17, 2022
Mindsparkle Mag
Anyon Interiors SDCO was tasked with evolving the brand identity to reflect the studio’s growth and create a distinction between the interior design firm and atelier brands.
The primary logotype is a modern interpretation of a traditional serif — elegant and bespoke with intricate thicks and thins. The nuanced letterforms create a solid, timeless foundation for the brand. A double “A” monogram serves to define and distinguish Anyon Atelier. The letterforms appear as if they’re sewn together with a hand-crafted, personal touch. Typographic patterns and a custom marble pattern add visual interest and opportunities to layer elements across mediums.
The fresh brand identities come to life in an array of applications — from retail store signage, packaging, and shopping bags to notecards, business cards, hang tags, and ribbon. The result is a captivating, cohesive brand experience that connects, intrigues, and celebrates Anyon’s love for the endless conversation of design.
Creator: SDCO Partners
