We believe there's something edible we all would not die but probably do much in exchange for having it. Lately, food has been romanticized more than ever. There are tons of videos around social media about not only food but the way of preparing it. Today, we're showcasing a beautifully designed branding for AOKKA coffee by Low Key Design studio.
The founder of AOKKA, Robin, is a doer who loves coffee, feels passionate about the outdoors and records. About ten years ago, he was in Melbourne recording a coffee tour with the photographer to let coffee lovers know more about specialty coffee stories. That's when AOKKA came to life carrying a different feeling about coffee. By introducing the aim of the wild club, the brand relies on the sensual world of coffee to express the pursuit of independence and freedom, the determination and expectation of being adventurous, and face up to the unknown with an outlandish attitude. Coffee for rawmance is an extreme concentration from AOKKA brand concept. Romance without processing. It doesn’t have to be delicate or perfect; it can be natural, original. The design concept supports the entire brand's visual language. Coffee crops grow up in the wilderness around the world. After cultivating, harvesting, processing into green coffee beans, each sack of green coffee beans through transportation arrives at their destination. And AOKKA's packaging has shipping labels and unique sealing rope.
Green and fluorescent yellow are the characteristic colors of the brand. As green is part of the wilderness, the color inspiration of fluorescent yellow is from outdoor products and the sign of transport safety. Moreover, yellow and blue are the brand's secondary colors. The product line divides into three series- yellow for curiosity, blue for exploring, and green for adventure.
What are you waiting for exploring this stunning design by Low Key Design studio featuring an unconventional romance? Scroll down ;)
Creator: Low Key Design