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Apotheanic cover image

Standard Format

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October 18, 2024

Mindsparkle Mag

Apotheanic

With marine-derived ingredients like giant sea kelp, Apotheanic sought to create an identity and packaging system that celebrates nature. The brands signature golden yellow, inspired by the way seaweed changes colour when held up to sunlight, is a subtle nod to the transformative nature of their products.

Creating a fully recyclable packaging system that supports small batch production to minimise waste was essential. By partnering with UK-based production companies, Standard Format ensured the brand was able to further reduce its overall carbon footprint.

Outer Packaging Gmund Matt Colors White Screen Print Foilco 799 with Dome Emboss

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