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Wade and Leta
N/ASeptember 30, 2020
Mindsparkle Mag
Wade and Leta designed Arielle Shoshana. After working in the scented luxury sector for years, DC-based fragrance boutique Arielle Shoshana wanted to create their own scents to capture the days of the week.
Together, the designers created the packaging design and developed custom-made injection molded caps to allude to the irresistible vibrancy of each scent's notes of daily escapism. Utilizing the simple shape of the bubbly circle, they coupled the designs of the label and box to create a rich color story that looks great on its own and even better when stacked together on a shelf that can be expanded upon with future releases.
Creator: Wade and Leta
