We want to bring a little joy even though it's Monday, and there's nothing we can do to change that. So, we're showcasing a colorful and super hypnotizing design from Clim-Studio for Artgrid's platform. Colors, textures, and some movement to start the day ten out of ten. For you, we make a rainbow happen :)

After winning Artgrid's trust with Clim-Studio's previous Art Loops Series, the stock footage platform asked them to create something fun to include in their always-growing catalog. So Clim said, "Let's Go Patterns!" and so they did. Clim–Studio offered them an extensive texture-rich library of shapes that could be composed and animated in multiple ways. From simple editorial compositions to more complex looping choreographies.

Creatives purposely wanted to give the viewer the feeling of randomness. And to do so, they designed and crafted each of the components considering morphologic contrast and visual richness. The elements are bold, simple yet detailed, mixed with appealing materials and highly defined textures. Artgrid asked for variety within the same series. Clim responded by varying the complexity of the loops. Not only in design but also in the animation and behaviors. Therefore, users can find a range from simple editorial rotating patterns to more joyful and motion-graphics-like animations.

All in all, it's a gorgeous design from Clim-Studio the series they've made completely fulfills Artgrid's brief and exceeds expectations. The lively color palette they chose is on point, and we can relate with some of the shapes they modeled from daily life.