1H1F Design designed artizn - a non-alcoholic beverage brand born in Brooklyn in 2019. For the launch of the brand, a range of 3 soft and non effervescent tonics has been created. The major component of this drink is a naturally fermented vinegar from a recipe handed down for 35 generations in South Korea and combined with natural ingredients (enzymes, antioxidants & organic acids). The combination of these ingredients along with fruits, herbs and spices makes artizn a wellness elixir that can be enjoyed in the evening in a chic New York City bar or ideal after a yoga session to preserve the beauty of the skin and strengthen the immune and digestive systems.

The designers worked on both the creation of the brand identity as well as the design of the packaging range. Their problem was to bring out the artizn range on the very competitive market of wellbeing brands based on kombucha and CBD.

To highlight the precious formula of the drink and the benefits it contains, near a female target, they had to create a high-end brand close to the codes of perfumery or cosmetics with a durable glass container. They worked on a typographic balance influenced by Asian minimalism graphics echoing, without falling into caricature. The declination of perfumes was thought on the basis of cosmetics with a series of numbers. They have also chosen transparency to give pride of place to the vibrant colors of the 3 drinks. This results in a product which in them manages to differentiate itself well by its clarity, its minimalism and the place made for the color of the product.