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Atlas Identity

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March 23, 2023

Mindsparkle Mag

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Atlas Identity

A brand new identity for ATLAS. An unique and captivating development situated in the picturesque harbour-side suburb of Rose Bay. Drawing inspiration from global travel and adventure, this exclusive development offers a truly one-of-a-kind living experience. The carefully crafted design elements of ATLAS evoke a sense of wanderlust and the thrill of exploration. The refined logo mark, warm photography, and flowing typography all work together to create a poetic identity that reflects the adventurous spirit of the development. The color palette is exclusive and sophisticated, with rich and classy hues that exude luxury and elegance. ATLAS offers a rare opportunity to roam the world within the privacy and comfort of your own home.

Client: Fortis Creative Direction and Design: Elizaveta Progossov, Graziela Machado, Emily Matthews, Giulia Baldini Head of Marketing: Kristina Granberg

Creator: Atlas Identity

adventure art direction atlas beautiful brand identity branding classy color palette cool design design inspiration Elizaveta Pogossov Flowing type graphic design Graziela Machado Hue identity lifestyle logo logo design luxury Poetic refined Rose Bay sophisticated Tranquility Travel-inspired
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