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ESTEKOM
N/AAugust 24, 2020
Mindsparkle Mag
ESTEKOM designed ATZEN®️ - a cosmetics brand that is all about unique convergence of technology and nature. Scientific ingredients are combined with organic plants and vitamins. The designers decided to express this idea through linking artificial textures with real plants and flowers. To achieve such effect they used two types of editing – digital for the inimitable floral futuristic textures and analog to add sparkling water drops.
Botanical elements represent organic base of ATZEN®️ products. Modified with the help of editing tools they are turning into depiction of special combination of high-tech laboratory work and power of nature. Shimmering water drops give this series freshness and feeling of renewal but also create some sort of aqueous barrier – it refers to waterproof abilities of the products. Weaving floral curls taking bizarre unique shapes – just the way ATZEN®️ upgrades gifts of nature. To add water they put piece of glass over the screen and tried experimenting with lightning and different sizes of droplets.
Creator: ESTEKOM
