A new vibrant identity for interiors and architecture practice Basha-Franklin, where colours and language play an integral role in bringing their approach and work to life. The focus of the new identity designed by

Campbell Hay

is a series of carefully crafted copy lines, communicating the brands values and messaging, and a new extensive colour palette consisting of vibrant hues, deep darks, and soft pastels, allowing for full flexibility across all brand collateral. The result is a brand that showcases Basha-Franklins ability to create buildings and spaces rich with meaning and generous in spirit.

Basha-Franklin’s old identity and website failed to capture the vibrant essence, breadth, and unique approach of their interior and architectural work. A new identity was needed to reflect the transformative and immersive nature of their projects. An identity that offers flexibility and communicates their brand values, messaging, and the innovative approach of their practice.

The focus of the new identity is a series of carefully crafted copy lines, communicating the brand’s values and messaging, and a new extensive colour palette consisting of vibrant hues, deep darks, and soft pastels, allowing for full flexibility across all brand collateral. The result is a brand that showcases Basha-Franklin’s ability to create buildings and spaces rich with meaning and generous in spirit.