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Estudio Guayabo

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January 22, 2021

Mindsparkle Mag

Beiras d'água

Estudio Guayabo designed Beiras d'água - a collaborative archive of audiovisual productions made around the São Francisco River, the longest river that runs entirely in Brazilian territory. The project’s visual identity should evoke the cultural diversity of the region. For so, the brand system counted with a broad set of shapes inspired by handcraft gestures such as wood carving, basketry, corporal paintings, and so forth. In some compositions, these shapes occupy the center stage. Other times, typography actively interacts with the graphic forms.

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