Mindsparkle*

Aimee Thompson & Andrew Young

N/A

DATE

October 01, 2020

EDITOR

Mindsparkle Mag

BEOM Build

Aimee Thompson & Andrew Young designed BEOM Build - A self promotional piece to promote BEOM's ethos and approach to client projects.

Working heavily in the digital space BEOM wanted to create something tactile that recipients could play with in addition to celebrating our house style.

Inspired by the simple cubic shapes of lego along with its vivid colours they set themselves a task to literally build a series of icons for a self-promotional project. The limitations of the grid provided a good challenge and resulted in visually interesting outcomes.

BEOM invited recipients to see what creations they could build with their very own lego pack consisting of a limited colour palette and quantity along with a simple cubic grid structure to use as a starting point. Posted out as part of a build pack along with a selection of building blocks and simple guidelines to follow and create from.