Bizzabo Rebrand

Forever changed by the pandemic, professional events have undergone a big transformation. But in 2021, the event software tools companies used to put on those experiences hadn’t changed much. As leaders in the event management software space, Bizzabo knew it was time to shake things up. It was time to create a new category of event software that delivered compelling experiences by putting people at the center – Event Experience OS.

With category strategy in hand, Gold Front redesigned Bizzabo’s brand. Together, they landed on a line that summed up Bizzabo’s new ethos: “More human events, for more human humans.” This ethos guided every decision on the new brand, from logo and visual identity to brand voice and launch video. The effect is a visual system that playfully calls out event leaders to bring a new level of joy and energy to professional events.

Additional credits Chief Creative Officer: Josh Lowman Strategy Director: Peter Goldie Associate Strategy Director: Halley Theodore Creative Director: Weldon Pless & Jonathan Haggard Art Direction: Francisco Andriani & Clara Fernandez Designer: Gustavo Rodas Copywriter: Patrick Haadsma Jr. Designer: Tyrell Cerveny IllustratorGiacomo Bagnara Creative Producer: Tyler Blomstrom-Moore Account Director: Alex Romero