Boundless - Talent Empowerment Agency

ByAllMeans Studio developed a bold color, statement, visual identity for an LA-based Boundless agency. It is a black-owned talent empowerment boutique agency on a mission to challenge the power of personality and aptitude and prove that it is truly limitless. By expanding the application of talents, they ignite careers and improve clients' levels of fulfillment and accomplishment. They do it by providing premium representation, PR, branding, and marketing services, backed up by hands-on experience and knowledge gained inside the industry, which allows their clients' career change or start journeys to go smoothly.

A bold yet minimal color palette achieves visual consistency and treats every communication touchpoint as a statement.

Building off of chosen tagline "One Talent, Many Routes to Success" and keeping in mind the main clientele of Boundless-athletes, ByAllMeans Studio created a set of flat and gradient-based patterns inspired by road shapes and sports fields markup. Combined with varied ribbons symbolizing new beginnings with epic finish lines and bold typographic treatment, it creates a recognizable visual identity for Boundless Boutique Agency. Ever moving, ever exploring, ever curious, ever loud.