Mindsparkle*

Notion Branding

N/A

DATE

June 12, 2020

EDITOR

Mindsparkle Mag

Brand Identity Concept Design For SleekDigital

Notion Branding designed the Brand Identity Concept Design For SleekDigital. Notion's challenge was to create a brand identity that represents SleekDigital's values and bold ambition in becoming the top app developer in Singapore.

It's visual identity was fully revamped except for their iconic red colour. Their key message of "Let's Build Something Together" inspired a concept of building blocks in a digital space. It was expressed with the usage of squares as the core design element with extensions of isometric designs. The logo was re-designed with a monogram, which helped solved two issues of having a long company name, memorability and the ability to function in small spaces.

The overall outcome was a bold and confident brand identity that demonstrated professionalism and reliability.