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Brand identity for Rus to Ams cover image

Krkr.design

N/A

May 17, 2020

Mindsparkle Mag

Brand identity for Rus to Ams

Studio Krkr.design designed the brand identity for Rus to Ams. Rus to Ams is a fashion showroom by Russian designers, a space for communication and cultural exchange in Amsterdam. The aim was to create an identity that reflected the moderate yet modern feeling of the brand.

The visual language is a juxtaposition of contrasting fonts that empowers the genesis of expressive compositions. The main feature, gradient style of the font, represents the movement and connection between two countries.

 

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