Nowadays, the market for digital wallets is rapidly increasing. So, they need to catch our attention and pop out from their competitors. Today, we're showcasing Bravecash identity designed by Embacy. The design studio was also in charge of its branding and website platform. Bravecash is a startup that streamlines the digital assets of its clients and helps them create a coin for a business or passion project.

Bravecash is a wallet that collects all your assets, even from third-party applications, so that every user has everything in one place: fiat, crypto, and loyalty points. The booster concept reveals the values of the target audience. It is crucial for the user not to stand still as he leads an active lifestyle, makes many purchases, and is ready to spend a lot of money on things he likes. Bravecash is for those who are not afraid to share, work as a team, and are willing to create new things for the community. The style relies on a dynamic and minimalist liner, which symbolizes the effect of acceleration, a reflection of the world that surrounds us. Also, a unique gimmick of frame-by-frame photo splitting represents this acceleration. Plus, the large, brutal typography and the contrasting, bright colors scheme link us to our dynamic environment.

An overall incredible work from the designers from Embacy studio, they managed to tell something different from other digital wallets identities. Mainly due to its storytelling and how the brand's potential clients resonate with this creative concept.