Mindsparkle*

For Good Measure

N/A

DATE

November 14, 2020

EDITOR

Mindsparkle Mag

Brevite

For Good Measure designed Brevite. The trio of brothers behind Brevite—a DTC backpack brand with a cult following amongst photographers, hikers, and entrepreneurs alike—realized that the company they started from scratch five years ago while spread out across the U.S. had outgrown its branding training wheels, so to speak.

So they partnered with Brooklyn-based design studio For Good Measure to create a new visual identity that reflects the spirited, inclusive, philanthropy-focused brand that Brevite already is, and strives to be (Brevite has donated more than $180k during the pandemic to charities supporting homelessness and civics education in NYC, where they are headquartered).

Today, Brevite is one of the top camera bags on the market—this year alone, they’ve driven millions in sales, and sold out of their inventory 4x. The new visual identity recently rolled out across their site & socials on Monday 11/9 at 8am ET.