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Madcats Agency - Veronika Syniavska, Eml Gorodetsky, Vik Vatamaniuk, Alexander Solonko, Gleb Petrov, Maria Kotemako, Alisa Revnova
N/AJanuary 26, 2018
Mindsparkle Mag
Brightman is a new Ukrainian law and technological consulting firm specialising in cryptocurrency investments. Created by young, experienced lawyers who studied and worked in the US and Europe, Brightman takes pride in differentiating itself from conventional, more austere law firms by establishing a fair, egalitarian relationship with its clients and adopting a creative approach in their business.
Design firm Madcats Agency describe their branding solution as looking for the answer to the question, 'where is nothing excess?' They explain, 'The quest led us to mathematics. Any unnecessary element potentially leads to error or violates elegance. Mathematical formulas are just an example of a laconic perfection that accurately reflects the brand essence. Communication continues the concept — each message is built in the style of mathematical formulas. Such conciseness forms the character of the brand, demonstrating intellect and logic.'
