This Monday, we chose to be green and start the week with a refreshing identity design from Fugitiva studio. Based in Mexico City, Brocoli is a consulting firm that generates comprehensive and sustainable solutions for the public sector organizations that face tons of challenges.

The objective was to design a consulting firm brand that reflects its reliability and transparency. Plus, focusing on the public sector. Fugitiva design studio created a balanced visual identity focused on three elements: a clean and timeless logo, a palette of earth tones, and a pattern inspired by the fast-paced and hectic life of Mexico City, one of the largest metropolitan areas in the world. The abbreviation of Brocoli's wordmark is just stunning; it is simple yet recognizable. The studio created a warm and friendly aesthetic, which seems to be accessible to its audience. Its natural and rustic style makes it easy to relate to its sustainable approach featuring some authentic nature rocks for its art direction. Also, the stationery design is super complete, and the vibrant orange accents nicely contrast with the textured paper.

All in all, Fugitiva's design for Brocoli is on point. Its branding work for this sustainable consulting firm is super effective. And it consistently reflects the group's values in a lively and timeless way.