Mindsparkle*

Studio VAN

N/A

DATE

July 10, 2023

EDITOR

Mindsparkle Mag

Budapest Showcase Hub 2022

Studio VAN created the visual identity for Budapest Showcase Hub 2022. It is a yearly meetup of music industry professionals and a chance for bands in the eastern european region to introduce themselves to new audiences. Acts from a dozen eastern european countries were tying knots on the community for the seventh time in Budapest in 2022.

This knot is the central element for said year's design approach which was featured on the hero section of the website as an interactive 3D element, and as a recurring shape throughout all the materials in different forms. The colors are determined each consecutive year by a shift on the hue scale - 2021's gradient was poison green to yellow, and now yellow and orange were to be featured marking the end of a seven year period where this concept determines the choice of color.

Creator: Studio VAN

2022 3d 3D element art direction bands brand brand identity branding budapest Budapest Showcase Hub cool design design inspiration designer gradient graphic graphic design identity interactive Knot music orange poison green Studio VAN v visual identity website yellow