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Josu Loizaga
N/ADecember 27, 2022
Mindsparkle Mag
Butrón Castle is a neogothic chateau located in Biscay, northern Spain. Considered one of the best examples of romantic architecture in the country, its gates closed to the public in 2005. Despite its value, the institutions have looked down on it for years. Recently a foreign investor has bought it for his personal enjoyment, pushing aside the possibility for visitors to enjoy it fully again.
This fiction-branding project imagines what might have been if history had unfolded differently. The castle transforms into an emerging art museum for those artists who create contemporaneity now.
The new visual identity by Josu Loizaga aims to enhance novelty while keeping the aesthetic legacy of the building. Inspired by its neomedieval character, it reinterprets existing elements to create a visual system that maintains a continuous dialogue with the artists and their artworks.
Creator: Josu Loizaga
