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Calaka Wear cover image

Menta Picante

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December 06, 2020

Mindsparkle Mag

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Calaka Wear

Menta Picante designed Calaka Wear - a street wear company established in 2010 in California, the brand focuses on representing the complex Mexican roots. The identity concept is based on the journey to the Mictlán. Is fresh and fun to appeal a younger audience that also is looking to embrace the roots of their culture. The result is a playful identity mixing traditions, folklore and street culture.

Creator: Menta Picante

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