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Capital Benoit Anniversary Design cover image

Agency lg2, Elise Cropsal

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October 26, 2017

Mindsparkle Mag

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Capital Benoit Anniversary Design

Capital Benoit, a financial company, called upon Montreal-based studio, lg2boutique, and Elise Cropsal to redesign its brand identity to mark its 25 years of existence. The studio developed their visual signature and stationery, a new logo and communications pieces related to the event celebrating Capital Benoit's 25th anniversary. The visual signature brings together modern elements with elements that reflect the ancestral family expertise. The forge, an important historic element for the Benoit family, served as the inspiration and foundation of the new identity.

Creator: Agency lg2, Elise Cropsal

Agency lg2 brand identity branding Capital Benoit Anniversary Design design design inspiration Elise Cropsal graphic design logo logo design mindsparkle mag minimalism modern visual identity
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