Founded by Keith Villa (founder of Blue Moon) and his wife Jodi in 2018 in Arvada, Colorado, Ceria brews two alcohol-free (AF) beers: Grainwave (Belgian-Style White) and Indiewave (India Pale Ale). Both varieties are also available as dealcoholized Cannabis Beers, infused with levels of THC and CBD. Worth noting, Ceria beers are some of the few that are truly alcohol-free (0.0% ABV), receiving the FDA distinction of AF as opposed to NA.

Mother Design was responsible for the creation of an entirely Refreshed Visual ID System (Wordmark, Symbols & Iconography, Monograms & Secondary Mark, Color Palette, Typography, Photography) and new packaging design, which will run across Cerias packaging, website, social media, and advertising. See details on key elements of the Visual ID System below:

- Wordmark: Showcases a unique combination of traditional influences and future-facing details. It has been crafted to strike an enduring balance between heritage and innovation. - Brand Symbols: Ceres (Goddess of agriculture & grain crops) showcases simplified features for a modern, universal appeal. Ceres is shown in portrait view for AF brews and full-body view for the THC-infused offerings - Iconography: Constructed from leaf-life elements, using the florets of the wheat as a base. - Monograms: Drawn with a modern approach to traditional lettering. It Shares formal qualities with the wordmark, bringing another layer of typographic texture to Ceria's identity. - Color Palette: Designed to feel bright, refined, differentiated, and delicious. - Photography: Meant to reflect optimism and authenticity. To inspire consumers to have a drink in the way they want, either NA or THC-infused beer, photography should capture the realities of life in a relatable and engaging way.

To help the brand enter the next phase of its growth, Ceria employed the independent agency Mother, for positioning and design needs. Mother Ventures, the investment arm of Mother, is a minority investor in Ceria Brewing Company. Strategists from Mother LA and NY designed Ceria's new brand positioning, Beverages reinvented for modern living, founded on the company's belief that beverages should enhance our lives, bring people together, and not hold us back. The new positioning and forthcoming design work seek to target a young, progressive and urban audience, dubbed Mindful Imbibers.