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JB Studio
N/AOctober 13, 2022
Mindsparkle Mag
JB Studio developed the visual identity for Chapters, an exclusive property development, located in the heart of Norwich's (UK) 'golden triangle', featuring the restoration and conversion of an 18th century church.
Naming is inspired by the site's former use, whilst also referencing the next phase (or chapter) in the iconic building's history.
The identity features a page (or chapter heading) as its core device, providing a flexible platform in which to tell the story of the site's history alongside its re-development as it unfolds.
The site's location within Norwich's 'golden triangle' is referenced through the subtle folding of the 'page' corner, implemented sparingly across selected touchpoints, both physical and digital.
Creator: JB Studio
