Mindsparkle*

Ree Saw

N/A

DATE

October 30, 2023

EDITOR

Mindsparkle Mag

Cheering & co. Branding

Chunyi is an old brand in Maoming, Guangdong. It has a brand history of nearly 30 years. The founder’s goal of finding us is also very pure. They hoped to give an overall refresh to the aging vision, and at the same time, the old users shoul not be disappointed after the branding upgrade. The reesaw team started from the concept of department stores that are a product of the 80s/90s. They have a dazzling array of products with suitable quality and price ratio and are suitable for all ages and can be entered by anyone. This happens to match Chunyi’s brand positioning and is what the team was looking for.