With a mission to raise the bar on the American food system and make healthy food more fun and educational, Chelan Beauty asked Olssøn Barbieri to develop a new identity, packaging, and subscription system for their products.

Today, it’s no longer just about eating sustainably, which implies a state of preserving the status quo of the food industry. A new generation wants food from companies that are actively healing the planet through regenerative agriculture, more rigorous animal welfare policies, and equitable treatment of the people who grow and process food.

Olssøn Barbieri goal for Chelan Beauty was to encourage healthier eating habits and more sustainable choices by articulating a new idea of deliciousness that merge nourishment with pleasure.

The identity and packaging system is a contemporary take on the language of fruit, and an inclusive image of the ‘new farm’ — a place that aims to inspire change through healthy habits — by balancing seriousness and fun, science and pleasure.

Olssøn Barbieri created a tailored experience for the subscription service, to encourage people to order deliveries at home. Subscription service offers people a direct link from farm to consumer, ensuring fresh produce and a personal relationship to the grower, knowing that the money goes directly to the farm instead of supporting a complex logistic system and storage, making fruit, like apples, often be several months old before they are sold in retail.

The subscription Boxes are printed in one color for economy with the possibility to personalise each one with colorful stickers, messages, and fruit drawings. Olssøn Barbieri also developed a retail packaging system for their freeze-dried fruits, a technique preserving most of the nutritional values of the fresh fruit, allowing Chelan Beauty to extend their business beyond the harvest cycles.