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Saint-Urbain

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September 07, 2020

Mindsparkle Mag

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Chip NYC

Saint-Urbain designed Chip NYC. Chip is Queens-orginated cookie shop known for large gooey cookies & creative flavors that led them to go viral. With their first Manhattan project on the horizon, we were tasked with rebranding them from their current homemade, fresh-baked and artisanal aesthetic to a more exciting brand that reflected their young social-media driven audience and creative offerings.

Creator: Saint-Urbain

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