Plus
Menu
Zoo Studio
N/AApril 17, 2023
Mindsparkle Mag
Chocolat Factory is a well-known brand of chocolate products with 17 stores. Chocolat Factory has tasked Zoo Studio with designing packaging for their new range of hot chocolate products. The client has requested a design that follows the brand's defining style, but not in a completely strict way. The controlled use of typography, as the main element of design, and solid colors define the identity of this brand since its creation.
The project includes the creation of a naming, and our proposal is based on a double meaning concept: “Solution”. It refers to the dissolution of chocolate in liquid and at the same time, also to the idea of solving.
Continuing with this idea of the naming “Solution”, for the packaging design, Zoo Studio propose a cylindrical structure and a game based on dividing the format into 3 parts; the base, a central ring, and the lid. Both the ring and the lid can rotate in both directions. If you match the three parts, you have all the information ordered, you have achieved the solution.
Creator: Zoo Studio
