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Poua Design
N/AAugust 31, 2018
Mindsparkle Mag
Branding Design for "Chorevma" (a Greek word for dancing in a group); an association focusing on the acknowledge research and promotion of traditional Greek culture.
Poua Design was inspired by a characteristic move of a pair performing the traditional Cretan dance “Sousta”; one of the few opportunities given to a young man of the time to show interest and affection to his beloved one in public.
The logo design was based on clear geometric forms in black, which make the logo comprehensible and authentic.
In order to form a complete corporate identity, the designers created a series of applications in black and white, in which the logo was integrated into old pictures of people in traditional costumes during special occasions from all over Greece.
Overall, the branding’s purpose, throughout the design process, is to reflect the traditional Greek culture.
Creator: Poua Design
