Chrome Productions - a truly groundbreaking global production company - approached Fable&Co. to strategically realign their brand, identity, and website. The objective was to effectively articulate Chrome's highly acclaimed reputation and showcase their spectacular portfolio of work, which included award-winning video production for renowned brands such as Redbull, Coca-Cola, Ford, Gucci, Samsung, and countless other impressive collaborations.

For over twenty years, Chrome Productions had been pushing boundaries, breaking rules, and shattering expectations for what a production company could achieve. Ignited by a passion for extreme sports, music, and fast cars, Chrome Productions had evolved from a boutique to a full-service global partner for iconic brands across the automotive, sports, luxury, and lifestyle industries.

Following an insightful and entertaining brand workshop, along with multiple other qualitative research phases, it became apparent that Chrome's mastery, true passion, quality, and creativity were not currently being projected effectively or confidently enough through their existing brand identity, brand communication, and website.

Together, Fable&Co. and Chrome defined the essence of the company by crafting an emotive brand manifesto, capturing the authentic nature and unique attributes of this radically progressive and emotionally magnetic production company. This would go on to serve as the core foundation for the rebranding effort.

The team revisited Chrome's mission, vision, and key brand messaging, crucial to ensuring they aligned cohesively with the agency's new brand positioning and visual identity. The pared-down treatment of the original Chrome logo, leaning forward with poise and anticipation, reflected their progressive and dynamic nature. The identity utilized a monochrome liquid asset, thoughtfully integrated throughout. It nodded to Chrome's adventurous and creative yet structured approach through slick design and modern typography to reflect the desired brand image.

Fable&Co. conducted a complete overhaul of the existing website and digital presence. Given Chrome's established position in their industry, it was imperative for them to ensure that the website they devised, designed, and developed embodied their formidable and iconic status.

In tandem with the website, Fable&Co. also crafted brand messaging which featured front and center on the new website. "Defy The Elements" encapsulates a spirit of resilience, determination, and unparalleled creativity. It symbolizes the unwavering commitment to overcoming challenges, defying convention, and pushing boundaries.

The goal was to create a website that delivered a dynamic and progressive yet highly functional experience. Through its energetic design, the website effectively showcased Chrome's extensive portfolio and vast experience working with some of the world's most revered brands on some of the world's most iconic productions.

Fable&Co. further developed a diverse range of branded templates, artifacts, clothing, and merchandise. Unlike the more typical corporate merchandise, they created designs that would be more customary for an emerging lifestyle brand, including surfboards, skateboards, hoodies, t-shirts, and caps.

Creating a stand-out brand identity and website to truly reflect the formidable reputation and experience of a globally renowned production company was an exciting challenge for the team at Fable&Co. It had been a rewarding creative adventure working alongside the team from Chrome Productions, and they believed the results truly spoke for themselves.