Mindsparkle*

Futura

N/A

DATE

November 24, 2019

EDITOR

Mindsparkle Mag

City Express Plus

Futura designed City Express Plus - an international hotel chain for which they were in charge of designing a signaling and iconography system that worked with the new spaces.

For the design, they thought of an experience that creates an emotional bond between the guest and the hotel; without losing the unique corporate value of the brand. For the graphic a simple iconography was used to facilitate the reading and location of the guests; along with a modern and readable typeface that causes impact.

About the author:

Futura was founded in 2008 by Vicky González and Iván García. The intersection of two different backgrounds and working methods gave us a unique way of approaching projects, finding balance between stiffness and rebellion. What we had in common was key to settle some rules, and we have been following them since day one.