Kati Forner designed Cloud Knits Branding. Cloud Knits is a Cashmere Essentials line that embraces a philosophy of casual luxury. Borne out of our love for interiors and a quest for the perfect cashmere blanket, our products enhance the general experience of spending time at home. Our knitwear has been tirelessly perfected to achieve the perfect balance of elegance, quality, and comfort. Product photography by Kourtney Jackson Smith.
The whole identity system included the design of stationary, ID cards, labels and catalogue, and was based on a clear toned color palette, which accompanied the whole brand look. They chose a modern typography that completed the look and feel giving it a clean yet sophisticated finish.
Creator: Kati Forner